Question: Solve problem 7 A and 7 B CHAPTER 7 - IMPLEMENTING STRATEGIES: MANAGEMENT AND MARKETING ISSU 9 . Kevin Ozan, EVP and Chief Financial Officer
Solve problem A and B
CHAPTER IMPLEMENTING STRATEGIES: MANAGEMENT AND MARKETING ISSU
Kevin Ozan, EVP and Chief Financial Officer
Desiree RallsMorrison, General Counsel and Corporate Secretary female
Daniel Henry, EVP, Global CIO
Manu Steijaert, EVP and Chief Customer Officer
Joe Erlinger, President, McDonald's USA
Ian Borden, President, International
Instructions
As indicated in the Cohesion Case, some analysts suggest that seven SBUs would be better than two for McDonald's, as follows: United States, Europe, Asia, Australia and Pacific, South America, Central America, and Mexico, Canada, and Middle East and Africa. Based on this suggestion, coupled with the guidelines and do's and don'ts provided in this chpater, develop a new and improved organizational chart for McDonald's.
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