Question: Solve Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that
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Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their below-average functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its top- selling product line. The company expected the addition of distinct features and a brand new design of laptops would allow it to charge premium prices and attract a large group of customers. Based on the above information about Technology Inc's market segmentation, the company is pursuing a Focus strategy O Standardization strategy O Segmentation strategy O Differentiation strategyStep by Step Solution
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