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2. Typical Request and Response Messages The purpose of many business messages is to make a request or to reply to previously received communication. Familiarize yourself with the organization of these messages so you can communicate your purpose and achieve a positive outcome. Read the scenario, and then answer the question. Your manager asks you for advice about a request e-mail she is composing to a customer. What advice would you give? Eliminate parallel construction when possible. '2 Avoid itemizing information in lists. '! Focus on benefits to the customer