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tation II: Answer 018, 019, & 020, on the base of following data) As more and more population is using digital media these days, companies are struggling to figure out how to get consumer data. Traditional marketing research methods can't filter through the seemingly infinite number of words flying around internet at any given moment. But now Facebook has specialized in monitoring "OFF FACBOOK ACTIVITIES" of each user, tracking Web sites ranging from YouTube to Camera applications they use. Facebook's new software opens a door to an entirely different kind of research. Instead of using questionnaires, interviews, or focus groups, they scan online social media for whatever combination of keywords a marketer might specify. This gives companies valuable insights into what consumers are saying about their products and brands. 18. What benefits does Facebook provide to marketers over more traditional market research methods? 19. Classify Facebook's software with respect to research approaches, contact methods, sampling plan, and research instruments. 20. How Facebook helping companies develop stronger relationships with customers