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ISC 356-501 Assignment 2 Fall 2020 Given Date: October 10, 2019 Due Date: October 17, 2019 Purpose: A thorough practice to understand the concepts of Gross vs. Net, CPM, and finding the right target audience via crosstab method. Q1: Convert Gross Amounts into Net and vice-versa according to the commission percentage provided to calculate the total agency commission Instructions: 1) You must apply the conversion formula as described in the lecture slide 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment! Emel Price of AAA in the New A AED AED 5019 D ALDO E 2 AED 2,000 AD AED Q2: Which of the following vehicle is the most cost efficient. Provide order sequence i.e. I for the most efficient and 7 for the least efficient 1) You must use the CPM formula to calculate 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment Publication Cost of the Ad Teal Circulation Calculated CPR Onder Sequence A AED 50.000.000,000 B AED 60.000 7.500,000 c AED 25.000 2,000,000 D AED 75.000 10.570.000 E AED 1,000 50,000 AED 700 AED 11.000 2.000.000 G Q3: Locate and determine your ideal" target audience for Starbucks Coffee with justifications by answering the Q2: Which of the following vehicle is the most cost efficient. Provide order sequence i.e. I for the most efficient and 7 for the least efficient. 1) You must use the CPM formula to calculate 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment Publication Cost of the Ad Teal Calculated Order See A AED 50,000.00 B AED 60,000.00 C AED 2,000 2,000,000 D AED 5,000 10,50.00 E AED 1.000 50,000 F AED 700 35.000 G AED 11.000 2.000.00 Q3: Locate and determine your "ideal" target audience for Starbucks Coffee with justifications by answering the following short questions. You need to provide justification for choosing your audience in no less than 100 words. 1) How many people are there in the UAE? 2) Starbucks in most popular in which ethnic group? 3) How many prospective customers use Starbucks coffee (add all groups)? 4) Which is the least consumer ethnic group for the product? 5) How Starbucks consumption situation is different than the Ground Coffee? 6) What would be your stategy to define your target based on the info provided? Please explain in your own words. Weighted 46 21 2145 GROUND COFFEEVES 100 ISC 356-501 Assignment 2 Fall 2020 Given Date: October 10, 2019 Due Date: October 17, 2019 Purpose: A thorough practice to understand the concepts of Gross vs. Net, CPM, and finding the right target audience via crosstab method. Q1: Convert Gross Amounts into Net and vice-versa according to the commission percentage provided to calculate the total agency commission Instructions: 1) You must apply the conversion formula as described in the lecture slide 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment! Emel Price of AAA in the New A AED AED 5019 D ALDO E 2 AED 2,000 AD AED Q2: Which of the following vehicle is the most cost efficient. Provide order sequence i.e. I for the most efficient and 7 for the least efficient 1) You must use the CPM formula to calculate 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment Publication Cost of the Ad Teal Circulation Calculated CPR Onder Sequence A AED 50.000.000,000 B AED 60.000 7.500,000 c AED 25.000 2,000,000 D AED 75.000 10.570.000 E AED 1,000 50,000 AED 700 AED 11.000 2.000.000 G Q3: Locate and determine your ideal" target audience for Starbucks Coffee with justifications by answering the Q2: Which of the following vehicle is the most cost efficient. Provide order sequence i.e. I for the most efficient and 7 for the least efficient. 1) You must use the CPM formula to calculate 2) You must show your calculations in order to get full credit for this question 3) Taking unlawful help will get you a zero in this assignment Publication Cost of the Ad Teal Calculated Order See A AED 50,000.00 B AED 60,000.00 C AED 2,000 2,000,000 D AED 5,000 10,50.00 E AED 1.000 50,000 F AED 700 35.000 G AED 11.000 2.000.00 Q3: Locate and determine your "ideal" target audience for Starbucks Coffee with justifications by answering the following short questions. You need to provide justification for choosing your audience in no less than 100 words. 1) How many people are there in the UAE? 2) Starbucks in most popular in which ethnic group? 3) How many prospective customers use Starbucks coffee (add all groups)? 4) Which is the least consumer ethnic group for the product? 5) How Starbucks consumption situation is different than the Ground Coffee? 6) What would be your stategy to define your target based on the info provided? Please explain in your own words. Weighted 46 21 2145 GROUND COFFEEVES 100