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Consider for a moment a midlevel manager at a multi- national foods company, Fatima, who would seem to be So how did Fatima craft her job? She first noticed that at the top of her career. She's consistently making her she was spending too much of her time monitoring her team's performance and answering team questions and required benchmarks and goals, she has built successful not enough time working on the creative projects that relatior ships with colleagues, and senior management inspire her. She then considered how to modify her rela- have identified her as "high potential." But she isn't tionship with the team so that these activities incorporated happy with her work. She'd be much more interested in her passion for social media strategies, with team activities understanding how her organization can use social me- more centered around developing new marketing. She dia in marketing efforts. Ideally, she'd like to quit and also identified members of her team who might be able to find something that better suits her passions, but in the help her implement these new strategies and directed her current economic environment this may not be an op- interactions with these individuals toward her new goals. tion So she has decided to proactively reconfigure her As a result, not only has her engagement in her work in- current job. creased, but she has also developed new ideas that are be- Fatima is part of a movement toward job "crafting," ing recognized and advanced within the organization. In which is the process of deliberately reorganizing your job sum, she has found that by actively and creatively examin- so that it better fits your motives, strengths, and passions. ing her work, she has been able to craft her current job The core of job crafting is creating diagrams of day-to-day into one that is truly satisfying. activities with a coach. Then you and the coach collabora- Questions tively identify which tasks fit with your personal passions, and which tend to drain motivation and satisfaction. Next 1. Why do you think many people are in jobs that are the client and coach work together to imagine ways to em- not satisfying? Do organizations help people craft sat- phasize preferred activities and de-emphasize those that isfying and motivating jobs, and if not, why not? are less interesting. Many people engaged in job crafting 2. Think about how you might reorient yourself to your find that upon deeper consideration, they have more con- own job. Are the principles of job crafting described trol over their work than they thought. above relevant to your work? Why or why not