Solve this question. explain points clearly

Assignment Outline and Deliverables: You will be going back-to-school shopping and picking out a fall wardrobe. You'll be spending a substantial amount of money on your wardrobe, but it can only be with one retailer. Select two (2) competing online fashion retailers that you like. THEY MUST BE COMPETITORS (they have a similar target customer). e.g. Holt Renfrew and Walmart are not competitors. H&M and Asos are. Discuss the appealing and unappealing aspects of each online retailer within your group. Use the "Points To Consider" below to guide your discussion. Make a final decision about which retailer you would like to go with. Be prepared to defend your decision. You will be presenting in video sharing which deliberate choices on the part of the retailers have influenced your decision. Points To Consider 1. How does each retailer position themselves? Analyze your retailers from a branding perspective. Look at band personality and brand visual elements. What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? Focus 1. How does each retailer position themselves? Analyze your retailers from a branding perspective. Look at band personality and brand visual elements. What image do they want to convey? How do they attempt to position themselves in the minds of consumers in the market? 2. Is their website attractive and inviting? Evaluate the visual aspect of their website. What is the first impression you get when you access their homepage? Do they use a lot of images, or not? What is compelling or unique about the home page? 3. What type of atmosphere is generated while browsing? Is there anything that would make you stay in on the site? Does it encourage browsing? 4. What is the retailer's market strategy? Do these retailers also have a physical store? An app? Do they participate in pop-up events? Do they have a multi-channel or an omni channel retail strategy