Question: SOLVE USING EXCEL SOLVER AND SHOW WORK. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way
SOLVE USING EXCEL SOLVER AND SHOW WORK. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include
television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the
total number of advertisements authorized.
a If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter
What is the allocation of the budget among the three media?
What is the total audience reached?
b By how much would audience contact increase if an extra $ were allocated to the promotional budget? Round your answer to the nearest whole number:
Increase in audience coverage of approximately
Tide Feedback
Incorrect
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
