Some advertisers use well-known songs to promote their products. They often pay more for the song than for original compositions. How do you react when one of your favorite songs turns up in a commercial? Why do advertisers do this? How does this relate to learning theory? Do you think this is an implementation of Pavlov’s dogs theory on advertisement and messaging?

Answer rating: 100% (QA)

When advertisers use favourite songs or easily recognizable music in television ads they meant to pr... View the full answer