Some claim that every day KFC in china moves away from its U.S. roots. Argue and discuss

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“Some claim that every day KFC in china moves away from its U.S. roots”.

Argue and discuss the implication of this statement with regards to customer behavior. (30 marks)

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Posted Date: Feb 23, 2024 10:50 PM

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Some claim that every day KFC in china moves away from its U.S. roots. Argue and discuss

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The claim that KFC in China moves away from its US roots daily implies a gradual divergence in several aspects including menu offerings marketing stra... View the full answer

International Marketing

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