Some high-end retailers place their most expensive products right in the entryway of the store, where...

 

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Some high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Which of the following would most likely be used by a behavioral economist as a justification for this strategy? These stores are trying to "frame" the prices of the items in the back as gains, rather than losses, relative to the items in the front. These stores are trying to "frame" the prices of the items in the back as the same as the prices of the items in the front. These stores are trying to "frame" the prices of the items in the front as gains, rather than losses, relative to the items in the back. A behavioral economist would disagree with the store's strategy. Some high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Which of the following would most likely be used by a behavioral economist as a justification for this strategy? These stores are trying to "frame" the prices of the items in the back as gains, rather than losses, relative to the items in the front. These stores are trying to "frame" the prices of the items in the back as the same as the prices of the items in the front. These stores are trying to "frame" the prices of the items in the front as gains, rather than losses, relative to the items in the back. A behavioral economist would disagree with the store's strategy.

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