Some managers argue that international joint ventures/alliances are more costly than beneficial in terms of problems, making
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Some managers argue that international joint ventures/alliances are more costly than beneficial in terms of problems, making these ventures almost doomed to failure before beginning. Do you agree with this? Why, or why not?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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