Some marketers prefer more methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions I Question 19 0 out of 1 points In the famous case where CocaCola introduced New Coke after much research the failure of New Coke was larger due to a marketing research barrier identied as 0 Question 20 {} out of 1 points A marketing manager, during an annual planning meeting, would like to have the department's staff examine the set of consumers who have interest, income, and access to the company's oers, known as the I Question 21 {} out of 1 points The is the limit approached by market demand as industry marketing expenditures approach innity for a given marketing environment