Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different

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Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying "good marketing is good marketing."

Take a position: Product and service marketing are fundamentally different, versus product and service marketing are highly related.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Apr 30, 2024 08:19 AM

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Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different

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While there are distinctions between product and service marketing I would take the position that product and service marketing are highly related rat... View the full answer

Marketing management

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