Some stores consider a big a paper bag with the brand name or Explanation: brand mark of the store noticeable. It is also being practiced during a single and small purchase, huge bag will be given to the customer. The reason behind the decision is for the identification of the store where the buyer had considered his/her final purchase. When PRODUCT BENEFIT identified, what customer benefit is present? SERVICES BENEFIT PERSONNEL BENEFIT IMAGE BENEFIT A product sold in the market has a brand promise of lessening and Explanation: lightening the acne marks on the face in just 7 days. According to the advertisement, if the user of the product did not see noticeable difference after the specified number of days, there will be money PRODUCT BENEFIT back guarantee. What customer benefit is present? SERVICES BENEFIT PERSONNEL BENEFIT IMAGE BENEFIT