someone please help me with making this paper more smooth and to use more resources please. For the first part of your project, you need to choose a product or service that you would like to see travel beyond its current borders. Perhaps you think that Iceland needs a Cold Stone Creamery experience, or that Argentina would be a better place if P.F. Chang's frozen entrees were on the menu. The choice is yours. Be sure to note the product and the country where you plan to "launch" it in the discussion board for the Project under General Housekeeping and Questions.

the country that needs to be discussed about is Sweden.

Part 1: Current advertising analysis

1. Situation of your company
   1. Present markets and goals
   2. What are the company's current advantages in the marketplace?
   3. What does the company hope to achieve in the foreign market?
   4. What are the significant economic, political, legal, regulatory, demographic, technological, socio-cultural, and/or competitive trends currently affecting your company or industry? How will these affect your ability to develop foreign markets?
2. Product analysis
   1. What consumer needs does your product satisfy? How, if at all, are these needs related to culture?
   2. How do current consumers compare to those in the market you will be entering?
3. Communications analysis
   1. Analyze the product's current marketing campaign, both in traditional and non-traditional media. For this you can use database sources, industry trade sources (such as Advertising Age or Media Week) and any corporate sources you can find.
   2. How does the marketing reflect home-country values? Which values do you see most closely associated with the current campaign?

Part 2: Host Country Analysis

1. Introduction (general information about the country)
2. General economic environment
   1. Current trends and statistics (GNP, per capita income, income distribution)
   2. Do you consider the environment positive or negative from a consumer standpoint?
   3. What is the country's international economic position?
3. Political environment
   1. What is the current government? Is it stable? Is it vulnerable?
   2. What is the government attitude toward private business?
   3. What political forces are active in the country (strikes, regional antagonisms, terrorist groups, etc.)? How might this affect doing business there?
4. Regulatory environment
   1. Does the government have policies that favor local firms?
   2. What requirements or limits exist for the use of different media by advertisers?
   3. Does the government impose restrictions on advertising content?
   4. Do certain products (tobacco, alcohol) have rules for advertising?
   5. Does the government restrict the use of foreign advertising materials?
   6. What effects do regulations have on the use of different forms of sales promotion and IMC materials?
5. Socio-cultural environment
   1. Language(s)
   2. Religion(s)
   3. Social stratification
   4. Who are the main opinion leaders?
   5. Educational system
   6. Does the culture have any unique art or aesthetic preferences (national icons, artistry, traditions)?
   7. What are the most important sub-cultures (youth, ethnic minorities, etc.)?
   8. Hofstede's variables: How does the country compare with the home market in terms of IDV, MAS, PD, and UAI? How do you think this may impact advertising?
6. Advertising agency environment
   1. What is the nature and intensity of competition in the country?
   2. Does advertising have a long history in the country? Is it acceptable?
   3. Describe the best-known ad agencies. Is there a national advertising association?
7. Media availability
   1. What are the strengths and weaknesses of the major media in the country (TV, radio, newspaper, magazine, online)
   2. Are any media unavailable to advertisers?
   3. Does the country have any unique advertising opportunities?
   4. Media costs
8. Market and audience information
   1. Are media audited? Are statistics available?
   2. What is the level of market research in the country? Can you find sources for research?
   3. Is the government a source of information for markets and audiences?
9. Best market entry strategy, based on what you know about the country.

Part 3: Creative Brief

1. What is the situation (problem/opportunity that is the basis for your campaign)?
2. Why are we advertising? (What are the communication objectives that we hope to accomplish with this advertising? What should the target know, feel, or do after exposure to this campaign?)
3. Whom are we talking to (primary and secondary target audience)?
4. What do we know about the target that could help us? (Demographics? Psychographics? Relationship we want to develop with the product? What is the relationship between our target and our competition?)
5. What is the larger cultural framework for this communication? (What's the "common sense" understanding of the world that we can employ to make our point?)
6. Who and what are we competing against?
7. What are the communication problems we are trying to solve?
8. The creative execution
   1. Creative strategy (What is the position we want the brand to occupy in the consumer's mind?)
   2. Brand image (What personality will we give the brand to underscore our positioning?)
   3. Promise (What are the features and/or benefits we want to convey?)
   4. Tone and manner (What is the visual or verbal "voice" we will use to underscore our brand's image?)
   5. Tagline/logo

here are the resources that need to be used throughout the paper :

https://www.adsoftheworld.com

https://guides.libraries.psu.edu/friendly.php?s=advertising

https://guides.libraries.psu.edu/UP/COMM428c

https://guides.libraries.psu.edu/friendly.php?s=general-statistics

https://guides.libraries.psu.edu/friendly.php?s=international-trade

https://guides.libraries.psu.edu/friendly.php?s=marketing

https://guides.libraries.psu.edu/friendly.php?s=publicrel

For the first part of the project, I choose P.F. Chang's frozen entrees to be launched in Sweden. The current situation of the company is that it is a well-known restaurant chain in the US and other countries, offering delicious Asian cuisine. The company's current advantages in the marketplace are its reputation for quality and its wide selection of dishes. The company's goal in the foreign market is to expand its presence in Sweden and increase its market share.

The product analysis reveals that P.F. Chang's frozen entrees satisfy the need for convenient, tasty, and affordable Asian cuisine. The current consumers of P.F. Chang's frozen entrees are mainly young to middle-aged adults in the US, whereas the target consumers in Sweden are mainly older adults.

The current marketing campaign for P.F. Chang's frozen entrees focuses on convenience, taste, and affordability, and is mainly conducted through traditional media such as television and radio. The values associated with the current campaign are quality, convenience, and affordability.

The host country analysis of Sweden reveals that the general economic environment is positive, with a stable government. The political environment is generally favorable to private businesses and there are no significant restrictions on advertising. The regulatory environment is relatively liberal, with no restrictions on advertising content or sales promotion.

The socio-cultural environment in Sweden is characterized by a homogeneous population that speaks mainly Swedish, is mainly Lutheran, and is fairly well-educated. Hofstede's variables reveal that Sweden is high on individualism, low on power distance, and medium on masculinity and uncertainty avoidance.

The advertising agency environment in Sweden is competitive, with several established agencies. Advertising is generally accepted by the public and there are no restrictions on the use of foreign advertising materials.

The media availability in Sweden is dominated by television and radio, and there are no unique advertising opportunities. Media costs are relatively high, but research into markets and audiences is available, mostly through the government.

Based on the analysis, the best market entry strategy for P.F. Chang's frozen entrees in Sweden is to focus on convenience, taste, and affordability. The creative brief should emphasize these values and should target older adults, who are most likely to be interested in convenience and taste. The creative execution should focus on quality, convenience, and affordability, with a voice that is casual yet sophisticated. The tagline should emphasize the convenience and taste of P.F. Chang's frozen entrees.

Overall, P.F. Chang's frozen entrees should have a good chance of success in Sweden, as long as the company focuses on the needs of the target audience and emphasizes its key strengths.

I chose P.F. Chang's frozen meals to be marketed in Sweden for the initial portion of the project. The company is currently a well-known restaurant chain in the United States and other countries, delivering delectable Asian cuisine. P.F. Chang's is a prominent restaurant franchise in the United States that has expanded to other countries such as Canada, Mexico, and the United Kingdom. The company's current competitive advantages include its reputation for excellence and its extensive menu range. P.F. Chang's is noted for its high-quality dishes produced with fresh ingredients, as well as its diverse menu of Asian cuisines. The company's foreign market goal is to improve its market share and expand its presence in Sweden.

According to the product study, P.F. Chang's frozen dinners meet the demand for convenient, tasty, and cheap Asian cuisine. Customers may enjoy restaurant-quality Asian cuisine in the comfort of their own home with P.F. Chang's frozen dinners. The dinners are particularly well-known for their flavour and are cheaply priced, making them an appealing alternative for those on a tight budget. In the United States, existing P.F. Chang's frozen entre consumers are primarily young to middle-aged adults, whereas target consumers in Sweden are primarily older folks.

The current P.F. Chang's frozen entre marketing campaign emphasises convenience, taste, and price, and is primarily conducted through traditional media such as television and radio. The campaign includes commercials that highlight the convenience and deliciousness of P.F. Chang's frozen dinners. The current campaign's values are quality, convenience, and affordability.

Sweden's host country research finds that the general economic situation is favourable, with a stable administration. The Swedish economy is steady, with a low unemployment rate. The political environment is typically favourable to private firms, and advertising is not subject to substantial regulations. There are no limits on advertising content or sales promotion in the regulatory environment.

Sweden's socio-cultural environment is characterised by a homogeneous population that speaks primarily Swedish, is predominantly Lutheran, and is relatively well-educated. The majority of the inhabitants are native Swedes, with a tiny minority of immigrants and refugees. According to Hofstede's factors, Sweden ranks high in individuality, low in power distance, and medium in masculinity and uncertainty avoidance. This demonstrates that Swedish consumers are independent and appreciate autonomy, but they are also open to new experiences.

Sweden's advertising agency market is competitive, with several established agencies. The general public accepts advertising, and there are no prohibitions on the use of foreign advertising materials. Forsman & Bodenfors, Garbergs, and Forsman & Partners are among the most well-known agencies.

In Sweden, television and radio dominate the media landscape, and there are no distinctive advertising chances. Newspapers and periodicals are available, but they are not as popular as television and radio. Media expenditures are relatively high, yet market and audience research is available, primarily through the government.

According to the findings, the ideal market entry strategy for P.F. Chang's frozen dinners in Sweden would be to emphasise convenience, taste, and cost. These are the primary benefits of P.F. Chang's frozen dinners, which are likely to appeal to the target audience of older adults. The creative brief should highlight these ideals and target older folks, who are more likely to be concerned with convenience and taste. The creative execution should emphasise quality, convenience, and affordability, with a casual yet refined tone. The slogan should emphasise the ease of preparation and flavour of P.F. Chang's frozen meals.

Overall, P.F. Chang's frozen dinners should do well in Sweden if the company focuses on the demands of the target population and highlights its major assets. P.F. Chang's frozen meals should be successful in the Swedish market if they target the proper population and emphasise convenience, taste, and cost.

Answer rating: 100% (QA)

To enhance the papers flow and incorporate more resources we can revise and expand on several sections Lets start by refining the introduction to the company and its product Original I chose PF Changs ... View the full answer