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Step 1: Search the mission statement of lmtiaz Supermarket, Naheecl supermarket, Aga's superstore, Wal Mart, and Tesco superstore. Read each statement and Identify three components of the mission statement of each superstore. Based on the above practice solve the scenario given below: Scenario 1 Write a brief mission statement for a local business with which you are familiar. How might having a clear, written mission statement benefit a small organization? (2.5 marks) Step 2: Goals and Plans Read the example of strategic goals It's a tough environment for booksellers today. A sluggish book market, combined with competition from discounters, has put tremendous pressure on traditional book retailers to nd the right approach to keep growing and thriving. Borders Group revolutionized bookselling in the 1990s by building huge superstores, and managers stayed with the strategic goals of building more brick-and-mortar stores even after the Internet changed the rules of the game. A partnership with Amazon was the extent of Borders' online selling. Now, managers are realizing the bricksand-mortar approach no longer works. Online book sales are soaring. While sales at U.S. bookstores have sagged. Recently named CEO George Jones announced a new strategic goal of making Boniers a force in online bookselling. To achieve the goal, Borders is ending its alliance With Amazon and opening its own branded e-commerce site, giving Borders Rewards members the chance to earn benets online, which they weren't able to do through Amazon. Managers are giving up on the idea of expanding the book superstore concept internationally and plan to sell all or franchise most of Borders' 73 overseas stones. The plan also calls for closing some of its U.S. stores, including nearly half of the smaller Waldenbooks outlets. Search the strategic goals of Google, Netflix, and Amazon and list down? Scenario 2 What strategic plans could the college or university at which you are taking this management course adopt to compete for students in the marketplace? Would these plans depend on the school's goals? (2.5 marks) Step 3 Strategic mapping The simplied strategy map in Exhibit 6.4 illustrates four key areas that contribute to a rm's long-term successlearning and growth, internal processes, customer service, and financial performanceand how the various goals and plans in each area link to the other areas. The idea is that learning and growth goals serve as a foundation to help achieve goals for excellent internal business processes. Meeting business process goals. in turn, enables the organization to my goals for customer service and satisfaction, which helps the organization achieve its nancial goals and optimize its value to all stakeholders. Scenario 3 One of the benets of a strategy map is that goals and how they are linked can be communicated to everyone in the organization. Does a minimum wage maintenance worker in a hospital need to understand any goals beyond keeping the place clean? Discuss. (2.5 Marks) Scenario 4 FLA has more customer complaints due to late ights and mishandled baggage than any other major carrier. If you were an operations manager at PIA. how might you use MBO to solve these problems? Could scenario planning be useful for airline managers who want planes to run on time? Discuss. (2.5 MARKS)