Question: Sometimes a marketer provides an average price for a given product or service to show how their product or service's price is ( favorably )

Sometimes a marketer provides an average price for a given product or service to show how their product or service's price is (favorably) comparable. What is this figure called?
The industry reference price
The internal reference price
The external reference price
The theoretical reference price
Sometimes a marketer provides an average price for a given product

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