Question: Sometimes businesses fail due to incorrect assumptions about the value chain. An example of this is when a business fails to produce the same product

Sometimes businesses fail due to incorrect assumptions about the value chain. An example of this is when

a business fails to produce the same product it intended to produce, so the customer doesn't see the benefit of the product, and hence won't buy the product

a business cannot get access to all of the raw materials it fleeds to produce its product.

a business assumes if it gets its product on the shelves of Walmart, the business is guaranteed to be successful

Plan A fails, and the business has no Plan B or Plan C

,

so the business fails.

Businesses don't fail due to incorrect assumptions about the value chain.

Sometimes businesses fail due to incorrect assumptions about the value chain.

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