Song, M$.,$ Wang, T$.$ and Parry, M$.(2010),$ Do market information processes improve new venture performance?, Journal of Business Venturing, $25(6),556-568.$

Question $2$ Answer

a$.$

The study utilized data from $224$ new ventures in the U$.$S$.$

b$.$

New venture performance is negatively associated with the use of formal processes for utilizing market information.

c$.$

The level of customer interaction has a negative relationship with the use of formal processes for market information utilization.

d$.$

The level of customer interaction has no significant relationship with venture performance.