Songkok Maju has been in business since year 1980 at Pekan Rabu building in Alor Setar Kedah. It specialises in bespoke Songkok making and Baju Melayu. Its name has been well known not only in Kedah but all over Malaysia since Pekan Rabu is a popular tourist destination. However, when the government enforced the movement control order (MCO) due to COVID-19 pandemic starting from March 18, 2020 the business has been badly impacted. The number of walk-in customers has been decreasing but the owner still needs to pay for overhead costs including shop rental, utility etc. Now the owner of Songkok Maju, Encik Abu is thinking of setting up a website to offer his products and services online. He knows you are taking a subject on E-commerce and asks you to help him with this idea.

REQUIRED:

Encik Abu also wants you to help him with marketing and promotion of his online business, Should Songkok Maju sell in a marketplace such as Shopee and Lazada? Explain THREE (3) justification for your answer.

Answer rating: 100% (QA)

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