Question: Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with

Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creativity, some friends, and the Internet, could turn an entire industry upside down. Briefly tell us about the incident and discuss how corporate communication has changed in the new digital era, especially in crisis communication.

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The Incident In 2008 Dave Carroll a musician and songwriter experienced poor customer service from United Airlines His guitar which was checked in for ... View full answer

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