Sony develops collaborative relationships with some suppliers and transactional relationships with other suppliers. what criteria would purchasing
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Sony develops “collaborative relationships” with some suppliers and “transactional relationships” with other suppliers. what criteria would purchasing executives use in segmenting suppliers into these two categories? describe the steps a business marketer might take to move the relationship with Sony from a transaction relationship to a more collaborative one.
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
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