Question: Sony is interested in exploring customer feedback on the ease of using their new TV before they finalize the new model. They want to have

Sony is interested in exploring customer feedback on the ease of using their new TV before they finalize the new model. They want to have potential customers try out the remote voice device and how it works to see if it is indeed user friendly. What would be the necessary research type for Sony to collect this feedback.

		Quantitative research
		Qualitative research
		Secondary research
		Syndicated research

FSX sells office furniture. The firm buys merchandise from different manufacturers in Canada and sells it to small retailers in Lethbridge. FSX is an example of a:

		Warehouse
		Promoter
		Manufacturer
		Wholesaler
		Retailer

Foster Lights manufactures lamps and lampshades. The company sells its products to businesses and individual consumers. The company sells to several retail outlets like Walmart and they also sell and ship direct to customers through their online store. This distribution strategy is best referred to as:

		Circular distribution
		Multichannel distribution
		Indirect distribution
		Direct distribution
		Personal distribution

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