Question: Soon after Fishers arrival, he divested Kodaks heath segment and sold Sterling Drug indicating his movement away from New products, new markets (diversification) Existing products,

Soon after Fishers arrival, he divested Kodaks heath segment and sold Sterling Drug indicating his movement away from

New products, new markets (diversification)

Existing products, existing markets (market penetration)

New product, existing market (product development)

Existing product, new market (market development)

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