Question: Sophie is considering using VALS segmentation to create her segments. Help her understand the segments by matching each description to the correct VALS segment: concerned

Sophie is considering using VALS segmentation to
Sophie is considering using VALS segmentation to create her segments. Help her understand the segments by matching each description to the correct VALS segment: concerned with meeting basic needs 1. Innovators open to change 2. Achievers engage in risky experiences 3. Survivors

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