Sound marketing decisions are based on solid research.

In this section, and similar to work you may have conducted in BUSI$11$ Business Research Methods, you must develop a research objective and question for this project and then suggest how you would conduct the research. How you approach your research will determine the validity of your analysis $-$ or $-$ whether or not you are trying to solve the right challenge for Lay's by finding timely, relevant and concise information to inform your decisions. To complete this section, do the following:

Define your research objective. Re$-$read the "Your Task" section of this assignment to determine the marketing goal to be achieved through this assignment. Your objective should summarize $-$ in one sentence $($containing a subject, object and verb$)$ WHY you need to conduct research to solve the marketing goal of the project.

Develop a relevant, feasible and interesting research question related to this topic to explain what you want to learn in relation to your research objective.

Select a tentative research strategy and explain how you would use that research strategy to get the information you need to determine