Question: Source; https://icmrindia.org/casestudies/ Part A: Case study [40 marks] Carefully read the article below and answer ALL the following questions. Airtel Magic - Selling a Pre-Paid

Source; https://icmrindia.org/casestudies/

Part A: Case study [40 marks] Carefully read the article below and answer ALL the following questions. Airtel Magic - Selling a Pre-Paid Cellphone Service: Casting the Celebrity Magic

Question 3 Assume that Bharti Cellular Limited wants to conduct an intensive examination of customers' response to its products and also examine the effectiveness of its strategies in attracting customers. What research design would you recommend for Bharti Cellular Limited? Provide justification for your answer.

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