Source: Solomon, M. (2018). Consumer Behavior: Buying, Having and Being, 12 the edition, Pearson. A. Read the case (page 2 of this document) and answer the questions. If you do not read about the terms used in the case, you will not understand what is being asked of you, and you might get low marks as your explanations might not fit with what is being shown in the case. B. Answer these questions after reading the case: 1. Would you be interested to have Asimo in your house? Why or why not? (1 mark) 2. (i) Which consumer group in KSA do you think will be interested in Asimo (name two groups based on the demographics segment and describe them)? (Refer to Slide 13 in Chapter 1) (1 mark) (ii) Why do you say that these groups might be interested in Asimo? (1 mark) 3. If you are a marketer for Asimo, and you decided to choose one group to target (in your answer for Question 2 above), (i) how will you market it to your target market using one or two of the five senses (chapter 2)? Explain with examples. (1 mark) (ii) explain why your idea will attract your target customer. ( 1 mark) C. Answers will be assessed according to this rubric