Sources for use with Section Extract 5 10 Unilever makes Graze its fourth takeover in three months Healthy snack brand Graze has been acquired by Unilever in a 150m takeover. Founded in 2008, Graze provides a range of nuts, seeds and snack bars which contain no artificial ingredients. Having started with a snack box delivery service, the brand now has products available through retail stores, e-commerce and direct to consumer channels. The takeover will help Unilever move further into the direct to consumer subscription market. This follows on from its takeover of the razor brand Dollar Shave Club in 2016 Unilever is a global company selling fast-moving consumer goods and has 400 brands in 190 countries. Nitin Paranjpe, President of Unilever's Food and Refreshment division, said:"Graze increases our presence in the healthy foods and direct to consumer markets. This is an excellent strategic fit for Unilever and a wonderful addition to our portfolio. We look forward to working with the Graze team to grow the business, benefiting from their technology and e-commerce expertise for our wider portfolio and offering more consumers the opportunity to snack in a healthier way! Since December 2018, Unilever has also taken over Horlicks India, Netherlands-based meat substitute brand The Vegetarian Butcher and US-based cleaning products brand The Laundress. Extract H Worldwide Snack Food Total Revenue (US$m) 2010-2023 15 200 000 192 800 186201 180 300 171036 161 937 152 315 143 295 134152 150 000 118815 111068 104 842 98 461 91 276 12 in million USS 100 000 50 000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Forcat e Forecast forecast Tortilla Chips, Flips & Pretzels Potato Chips Nuts & Seeds Read Extracts G and H in the Source Booklet before answering Question 3. Write your answer in the space provided. 3 Using Ansoff's Matrix, evaluate whether the takeover of Graze is a good corporate strategy for Unilever (20)