Question: Sources: https://www.ihg.com/destinations/us/en/australia-hotels https://www.ihg.com/content/us/en/about/brands https://www.ihg.com/intercontinental/content/us/en/support/about-intercontinental https://www.ihg.com/intercontinental/hotels/us/en/perth/perha/hoteldetail Intercontinental Hotels and resorts = IHG Question: 1. What is the Marketing plan for IHG to be famous? 2. What

Sources: https://www.ihg.com/destinations/us/en/australia-hotels https://www.ihg.com/content/us/en/about/brands https://www.ihg.com/intercontinental/content/us/en/support/about-intercontinental https://www.ihg.com/intercontinental/hotels/us/en/perth/perha/hoteldetail

Intercontinental Hotels and resorts = IHG

Question:

1. What is the Marketing plan for IHG to be famous?

2. What can IHG do when COVID challenges or opportunities for IHG and the solutions?

3. What is the Integrated marketing mix campagin with the mock-up portfolio?

4. What is the unique selling proposition and brand strategy for IHG?

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Sources: https://www.ihg.com/destinations/us/en/australia-hotels https://www.ihg.com/content/us/en/about/brands https://www.ihg.com/intercontinental/content/us/en/support/about-intercontinental...

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