span $>$ The smaller the audience the greater the access, which means the greater the worth of the sponsorship

The smaller the audience the greater the access, which means the greater the worth of the sponsorship

The greater the media coverage the greater the audience reached, which means the greater the worth of the sponsorship

The greater the media coverage the less interest in the general audience, which means the sponsorship is worth less

The greater the sponsorship the greater the media coverage, which means that that the audience is greater

The greater the sponsorship, the more likely that the size of the media coverage will be inversely proportional to the size of the audierice