Question: SPANNING THE GLOBE By Allen D. Engle, Sr. Eric Christopher, Associate Director for Global HR Development at Tex-Mark, was sitting in his car in an
SPANNING THE GLOBE By Allen D. Engle, Sr. Eric Christopher, Associate Director for Global HR Development at Tex-Mark, was sitting in his car in an early-morning traffic jam. He had thought that by leaving his home at 7.00 a.m. he would have been ahead of the heavy commuter traffic into San Antonios city center. The explanation for the long queue was announced by the radio traffic service. A large portable crane, used to set up concrete barriers around roadworks, had overturned, and inbound and outbound traffic would be at a dead stop for at least an hour. Eric had ended up at Tex-Mark, a computer input-output manufacturer and supplier, through an indirect career route. Brought up in the Hill Country Village district of San Antonio, Eric had graduated from Churchill High School and Baylor University in Waco, Texas with a major in History and a minor in Spanish. His maternal grandmother lived in Tennessee but was born and grew up in Edinburgh, Scotland, and Eric had spent several summers while in high school and at university backpacking around Europe. His facility for languages was impressive and he had an excellent working use of Spanish, French, Italian, and German. He could converse in Cantonese, as the result of working in a noodle restaurant during university, and had started a tutorial course in Mandarin last fall. Upon graduation, Eric backpacked around Europe and South America until his money ran out. Retur-ing to Dallas he took a ticketing job with SouthWest Airlines and was quickly moved to the training unit. After four successful years at SouthWest, he was contacted by a headhunter about a position as Global Development Assistant with Tex-Mark. The prom-ised combination of global travel, more money, and a return to San Antonio proved irresistible, and now Eric had been with Tex-Mark for five years. His career progress to date was outstanding, despite the extra workload self-imposed by undertaking MBA studies at UT, San Antonio as a part-time student. Tex-Mark had started out as a spin-off firm from IME Computers in the late 1970s. Patents, combined with an excellence in engineering, an outstanding institutional sales staff and cost-sensitive production and pricing all combined to make Tex-Mark a major force in the printer and optical scanner industry. Tex-Mark inherited a production facility in San Antonio from IME, but the company also had international production facilities operating in three countries: Monterrey, Mexico, Leith, Scotland and, 2 more recently, Jaipur, India. A major new facility was planned to start production in Wuhu, China late next year. Research and new product development activities were split between the home offices in San Antonio, a printer center in Durham, North Carolina and an optical research center of excellence in Edinburgh, Scot-land. Major sales, distribution and customer service centers had recently expanded into Asia and were now located in Rheims in France; Memphis, Tennessee; Sydney, Australia; Rio de Janeiro, Brazil; Hong Kong; and Tel Aviv, Israel. Faced with the long delay, Eric turned the radio volume down, turned up the air conditioning and tele-phoned his office on his hands-free car phone to advise them of his situation. Fortunately, his personal assistant was already at work, so Eric was able to rearrange his schedule. He asked that the 10.30 meeting with Fred Banks, a plant engineer recently repatriated from Jaipur, be pushed back an hour. His major concern was a teleconference meeting at 2.00 with his director, who was currently visiting the sales center in Memphis, and the other four members of the executive career development team in San Antonio. The general topic was a review and evaluation of training and development strategies for expatriate professionals and man-agers resulting from Tex-Marks growth and the new production shift to Asia. Eric had indirectly heard that Juanita Roberto, the Vice President for HR, wanted costs cut and her delegates on the team would be pushing for streamlined (Eric had mentally translated hat as cheaper) training programs, shorter expatriate assignments and a faster appointment of host-country nationals (HCNs) whenever possible. While Eric had prepared for this crucial meeting, he needed to incorporate some information from his office files. The radio announcer broke into Erics thoughts, commenting that overextension or carrying too much weight had probably caused the crane to overturn. I can identify with that, Eric thought to himself. Erics meeting with Fred Banks had not gone well. Fred was one of the last of the IME legacies, an IME engineer that had stayed on with Tex-Mark after the spin-off in 1978. Fred had been a bright and promising young engineer back then, and was one of the first people chosen to go to Scotland in 1983. He was so successful in bringing that facility online in an 11-month assignment that he was made lead engineer of the team that went into Mexico in 1989. The three-year Mexican project did not go as smoothly. Certainly there were many unavoidable economic uncertainties during that period. Reviewing the files, Eric felt that a large part of the problem was that Freds team did not relate well to their Mexican counterparts. Furthermore, the Tex-Mark team did not treat the local and national government agencies with enough respect and sensitivity. Eric noted that permits and authorizations that should have taken weeks instead took six months or more. After the Mexican project Fred stayed in San Antonio with occasional trips to Durham, North Carolina. His assignment to India in 1999 was by sheer chance, as a last-minute replacement for another engineer whose father was diagnosed with a serious cancer some two weeks before 3 the family was to set off on assignment. Eric had helped design the predeparture training pro-gram for the original candidate and had even included a one-week visit for the candidate and his wife. Today Fred had been angry and disappointed that an 18-month assignment in India had turned into a threeyear assignment, and that a research position in Durham promised to him by a previous Vice President (two Vice Presidents ago) had been filled by a younger Durham res-ident employee. Eric bluntly countered that the 18-month assignment had become a three-year assignment largely due to Freds unwillingness to train and hand over responsibilities to local engineers and his inability to work constructively with district and federal regulators in India. The conversation took a hostile turn and, although Eric did not lose his temper, he was troubled by Freds final comment: If this is how you treat the people willing to go abroad, youll never get your best engineers to leave San Antonio. Preparing for the 2.00 meeting, Eric reviewed the unofficial yet standard expatriate training program he had been instrumental in developing over the last three years (see Exhibit A). Though Eric recommended that all pre-departure activities should be undertaken, it was not compulsory. With the Chinese operation adding to the number of expatriate destinations, Eric realized that Tex-Mark should have a more formal policy regarding international assignments. Feedback regarding the interviews and conversations with Tex-Mark employees with country experiences was mixed. Some had developed into longer-term mentoring arrangements, but other expatriates had not found it useful. Still, it was a low-cost way of providing information. Language courses were problematical. On too many occasions there was not the time employees left the country mid-way through their language courses. He recalled the idea of more extensive assignments requiring more complete and rigorous preparation from an MBA course he had taken last year. Obviously China would be a more challenging and difficult assignment than France, but could they differentiate treatment on the grounds of cultural difficulty? More importantly, Eric asked himself, how can I suggest we make our training more rigorous given Juanita Robertos focus on cost? Even if I win on this point, what will I answer when asked what methods or activities make up more rigorous training? Finally, what is the role of language training? Eric knew not everyone took to languages the way he did, and that Mandarin is not Spanish. Finally, was now the time to raise the issue of repatriation? The meeting with Fred had been disturbing. Eric knew that the current debriefing and counsel-ling sessions had a reputation for being more tell and sell than a meaningful exchange of ideas and insights. Top management had recently signalled this as a growing problem. Eric had planned to gather data on repatriate turnover. Perhaps this should be given a higher priority. After all, how could Tex-Mark decide to plan for international assignments, involving more third-country national (TCN) movements and the 4 transfer of HCNs into its US operations for training and development, without considering repatriation?
Every researcher tends to do research mainly within one paradigm. Similarly, you, as a manager, will also tend to spontaneously make one type of analysis of the situations you encounter. Which one is it? The positivist, the interpretive or the critical one? Reflect on your view, and its inherent limitations. Then, discuss how you can develop a way of thinking which will bring to your analysis the other two views. (max 750 words) (40 points)
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