Spatial Data Sources For some applications you need to know location of facilities but also know something about competition, something we already discussed in target location allocation. With competition, you might also need information on customers. When you go to a store, might ask for your postal code, where customer is coming from, but if you have al oyalty program with a paritcular program, pc optimimum program for loblaws companies, know location of you and what you are purhcasing and constructs a profile of the customers and retain what your purchases are. Behavioral data mostly intersted in mobility data, so how far is it that people come to visit your store? How far are they located? Other cases succes of your store or business depends on walking traffic in front of your store.