Specific Instructions Using the included table as a guide, choose the advertising models and techniques that apply to your e-commerce business (as described in it). To access the table, click here. Download it here. Then, post the following in the forum: Describe in paragraph how social media could impact the advertising of your brand, product, or service. This paragraph should consist of at least five (5) sentences.

Advertising Networks: They sell advertising spots to businesses. Advertising Exchanges: A marketplace that sells advertising spots according to certain criteria. Permission Marketing: Asking consumers for permission to send them informational or promotional messages. Affiliate Marketing: Allowing them to advertise another company in exchange for compensation. Viral Marketing: Getting customers to pass on marketing messages to their friends, family, and colleagues. Blog Marketing: Using blogs to promote products and services. Social Network Marketing: Allowing users to rate and comment on the company's products and services. Social Sign-On: Allowing users to log into your business using social media to connect with it and thereby gain customer information. Collaborative Shopping Create an environment where users share shopping experiences. Network Notification Allow sharing of customer reviews of the company's products. Social Search Allow users to share recommendations on product or service purchases.

EcoPets will operate as an online retail platform where customers can purchase biodegradable toys, organic food, sustainable grooming products, and eco-friendly pet accessories. The website will feature customer reviews, product impact scores, and a subscription option for recurring deliveries. Today, it will partner with local producers and global eco-friendly brands. Orders will be fulfilled through dropshipping or warehousing, depending on the product.