Specifications for Term Project II: 1. Demonstrate a basic knowledge and understanding of the various marketing concepts researched throughout the course 2. Apply critical thinking skills while developing a structured argument that links the basic marketing concepts to marketing practices and processes 3. Justify the direction and outlined argument in the report based on robust academic content and subject matter. Final Project Report: Synopsis Kotler and Keller (2016) outline the 10 Deadly Sins of marketing. The items listed as part of the 10 include real marketing practices and processes that have been identified by Kotler and Keller as organization's ineffectiveness or weaknesses in the development and implementation of organizational marketing strategy. In a 5-7 page paper, select 5 out of the 10 Deadly Sins. The list of the 10 are included below. For the 5 Deadly Sins selected, address the potential solution for each. Include a thorough academic discussion on the solution for each of the 5 Deadliest Sins selected. The Research Report will meet the APA 6th edition format criteria, 5 - 7 pages, and follow the structure below and consider the following: Title page Reference page Include at least three scholarly sources in addition to the course text Utilize APA formatted in-text citations to include and support course and external content as part of the assignment response. Structure the assignment response with APA formatted section headings Please avoid writing th