Question: Spend some time looking at Red Bull's website. Also, do some browsing on social media (Facebook, Instagram, YouTube ...) and elsewhere on the Internet to
Spend some time looking at Red Bull's website.
Also, do some browsing on social media (Facebook, Instagram, YouTube ...) and elsewhere on the Internet to get a sense of the company's marketing. Comment on each element of Red Bull's marketing mix (product, price, promotion, and place in terms of distribution and sales). Your comment should be more than just descriptive -- do some analysis of how you think that part of the marketing mix fits into Red Bull's overall marketing strategy.
Also, using a scale of 1 to 10 (10 is high), what overall rating would you use to assess the strength of Red Bull's marketing plan? What evidence would you provide to support your rating?
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