Sponsorship has become an important instrument of marketing communications mix. This is obvious from the increasing...

 

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Sponsorship has become an important instrument of marketing communications mix. This is obvious from the increasing budgets spent on sponsoring, especially among the marketers who are involved in fast moving consumer goods. Evaluate the use of sponsorship as a marketing communications tool for Kit Kat Chocolate. With the TWO (2) common types of sponsorships, suggest FOUR (4) sponsorship activities that deal with "suicide prevention among teenagers" in Malaysia, with the intention to enhance Kit Kat's corporate image. (30 marks) Sponsorship has become an important instrument of marketing communications mix. This is obvious from the increasing budgets spent on sponsoring, especially among the marketers who are involved in fast moving consumer goods. Evaluate the use of sponsorship as a marketing communications tool for Kit Kat Chocolate. With the TWO (2) common types of sponsorships, suggest FOUR (4) sponsorship activities that deal with "suicide prevention among teenagers" in Malaysia, with the intention to enhance Kit Kat's corporate image. (30 marks)

Answer rating: 100% (QA)

Sponsorship can indeed be a powerful tool in the marketing communications mix providing brands with opportunities to enhance visibility build brand as... View the full answer