Question: Sponsorship is based on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ , the idea that a successful

Sponsorship is based on

_______________,

the idea that a successful exchange between two or more parties is dependent on both parties feeling what they receive for their services or goods is equal to their offerings.

Option A

balance theory

Option B

exchange theory

Option C

associative learning theory

Option D

evolution theory

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