SPORT OBERMEYER CASE study

Using the sample data given in Exhibit 10, make a recommendation for how many units of each style Wally Obermeyer should order during the initial phase of production in November. Explain the rationale behind your recommendations. Assume that all styles in the sample problem are made in Hong Kong and that Obermeyer's initial production commitment must be about 10,000 units (ignore price differences among styles in your analysis).

Exhibit 10 Sample Buying Committee Forecasts, 10 Styles of Women's Parkas "Ubermeyer s wholesale price Notes Laura Kornashiewicz was marketing director Wendy Hemphill was production coordinator Carolyn Gray was customer service manager Tom Tweed was a sales representative Greg Hunter was production manager Wally Obermeyer was vice president