Spotify Technology in $2022$: Will Its Strategy Lead to Profitability?

The case is intended to introduce students to a global company$$s evolving strategy with a freemium and subscription business model. This case works especially well after covering Chapters $16.$ Students will be able to utilize concepts from Chapters $1,2,$ and $5$ in evaluating the company$$s business model and strategy, select tools from Chapter $3$ in assessing industry attractiveness and competitive rivalry in the industry, Chapter $4$ company situation analysis tools, and Chapter $6$s discussion of strategies for strengthening a company$$s competitive position.

Spotify Technology in $2022$ case should generate student interest since the company will be well$-$known among students with many being subscribers to Spotify or a similar music streaming service. The case should provoke a well$-$thought$-$out discussion of the appeal and future of streaming services, namely in the music industry.

Which of the following accurately characterizes Spotify$$s resource strengths and competitive capabilities?

Select $$yes$$ for the strengths and capabilities that are accurate and choose $$no$$ for those that are not.

Spotify is a multinational streaming music provider.

$($Click to select$)$

Spotify$$s value proposition and strength include offering its premium tier at a low$-$cost in international markets.

$($Click to select$)$

Spotify has captured the national market and is now well positioned for international expansion.

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Spotify has a strong brand that enjoys a wide reach and accessibility based on its infrastructure.

$($Click to select$)$

Spotify$$s technology personalizes music selection through its selection algorithm which uses mobile$-$machine learning, artificial intelligence, and data sifting technology.

$($Click to select$)$