Spotify Technology in $2022$: Will Its Strategy Lead to Profitability?

The case is intended to introduce students to a global company$$s evolving strategy with a freemium and subscription business model. This case works especially well after covering Chapters $16.$ Students will be able to utilize concepts from Chapters $1,2,$ and $5$ in evaluating the company$$s business model and strategy, select tools from Chapter $3$ in assessing industry attractiveness and competitive rivalry in the industry, Chapter $4$ company situation analysis tools, and Chapter $6$s discussion of strategies for strengthening a company$$s competitive position.

Spotify Technology in $2022$ case should generate student interest since the company will be well$-$known among students with many being subscribers to Spotify or a similar music streaming service. The case should provoke a well$-$thought$-$out discussion of the appeal and future of streaming services, namely in the music industry.

What recommendations would you make to Daniel Ek to sustain the rate of growth at Spotify?

Select the best response$($s$)$ from the options provided.

Check All That Apply

look for new partnership opportunities; continue to focus on data analytics, podcasts and continue to grow its audiobook platformlook for new partnership opportunities; continue to focus on data analytics, podcasts and continue to grow its audiobook platform

continue to focus on data analytics. Spotify uses data analysis to understand what people like, make recommendations, create personalized playlists, and enhance the artist$$s user experiencecontinue to focus on data analytics. Spotify uses data analysis to understand what people like, make recommendations, create personalized playlists, and enhance the artist$$s user experience

continue to focus on podcasting. Podcasting is still relatively new with incredible growth potentialcontinue to focus on podcasting. Podcasting is still relatively new with incredible growth potential

continue to use social media to cultivate strong and lasting relationshipscontinue to use social media to cultivate strong and lasting relationships

continue to promote controversial issues podcasts as a way to attract more listenerscontinue to promote controversial issues podcasts as a way to attract more listeners

consider including ads in the premium tier to reach its goal of $31\%$ increase in advertising revenueconsider including ads in the premium tier to reach its goal of $31\%$ increase in advertising revenue