Spring 16 Name Q SECTION-MULTIPLE CHOICE Please answer each maltiple choice question by cireting the correet nwwe.he we elearly identifiable. Each question is wortts 2 points 1. Regarding US-business and organizaional est ent more goods and services are purchased by business and orgaizational customers cham o final consumers there are more business and organizational customers tan final consunvers there are more maufacturens than all other sypes of Iusiness and orgamirational B)there D) E Both B and D are true. imore eoods and services are purchased by government bayers dvan bby all ofher trunineess 2.A marketing manager wants to know why her sales are down. She tallks with, several sales reps and inds that a competitor has introduced a suceesstul new product. This This "research" seems to be part of A) B) C) D) E) the problem solution stage. the data interpretation stage the situation analysis. 3. Data that has already been collected or published is: A) B) C) D) E) secondary data primary data. free data useful data. 4. A furniture producer has decided to buy its upholstery cloth from new suppliers. The the purchasing manager responsibility to make the final selections and negotiate the terms. manager looks through books with samples and specifications, and then calls salespeople to presentations to the production manager, who is concerned about how easy the cloth will be In this case, the purchasing manager is iswho electioo Caeger C) a decider. D) a gatekeeper A) B) an influencer. a buyer E) all of the above. . An interview with 6 to 10 people in an informal group setting is called a(an): A) focus group interview. B) observation interview. C) quantitative research interview D) informal investigation. E) secondary interview