Springy fields case study: $1.$ Identify the attributes of Tom$$s diverse target market$($s$)$ that make it somewhat special$/$different$.$

$2.$ Prepare a PESTEL analysis for Springy Fields. $(18$ Marks$)($ a for the point, and half a mark for the explanation$).$In addition, you MUST have at least $2$ points for each of the six PESTEL elements and NOT MORE than $4$ points for any one element. For example, you could have $4$ points each for P and S$,3$ points for T and L$,$ and $2$ points for each of the Es$.$ Or you could have $3$ points for each. Or$...$ Please note that they must be $1)$ relevant for the case and $2)$ non$-$generic. For example, in terms of economic factors, currency exchange would not be relevant because the organization isn$$t really impacted by this factor. Granted Tom might buy some equipment that comes exclusively form the US $($FYI$...$he actually doesn$$t$),$ but the vast majority of his costs and all of his revenue are in CAD. Therefore, currency exchange is not relevant to the case. Furthermore, saying he is impacted by changing liability laws is much too generic as every company has to be cognizant about changing liability laws. That said, if you know of a SPECIFIC law that is changing that could have a direct impact upon Tom and$/$or Springy Fields, by all means identify and explain it$.$ In summary, ALL your points must have at least a moderate impact upon the firm and$/$or Tom$$s situation $($relevance$)$ AND be specific to the context$($s$)/$situation$($s$)$ Tom and the company faces $($non$-$generic$).$