Sprint 9:37 PM Back Chapter 8 worksheet.docx 1. Be sure to use complete sentences and proper labeling (numbers, dollars, Make sure to review the grading rubric in Canvas Be sure to show all of your calculations A retailer expects to sell S32,000 worth of hammers in a typical month without advertising. The marketing manager decided to try several different promotions to test the effectiveness. Note that each promotion is only run in the month indicated. In other words, to test effectiveness the marketing manager does not overlap promotions. May Newspaper coupon-$2.200 533,00 ,000 June Radio ad- $1,200 ully Direct mail coupon- $5,300 540,000 10,000 August Email peomotion- $1,000 53,000 8,000 33,000 S0.08 50.08 0.08 $1,000 Direct mail 55,000 S0 1. Calculate the Incremental sales for each promotion a. Newspaper coupon b. Radio ad c. Direct mail coupon d. Email promotion 2, Calculate the Lift % for each promotion a. Newspaper coupon b. Radio ad c. Direct mail coupon d. Email promotion 3. Calculate the cost of incremental sales for each promotion a. Newspaper coupon b. Radio ad c. Direct mail coupon d. Email promotion 4. Which is the most efficient? Why? 5. Which is least efficient? Why? 6. Which would you run again? Why? 7. Calculate the redemption rate for each coupon a. Newspaper coupon b. Direct mail coupon c. Email promotion Courses Calendar To Do Notifications Inbox