Sprint is curious as to how much value each customer provides to the firm. Management has estimated that it currently costs $5 on average to acquire and attract a new customer. Most customers sign up for the $79.99/month phone plan with a margin of $61.99. Past audits of the firm's data suggests that most customers remain with Sprint for 7 years. Remember, CLV is based on yearly margin, not monthly margin. 18. What is the CLV? 19. What if the salesperson upsells new customers to the premier plan of $99.99 per month with a cost of $20/month to the firm? 20. What happens to CLV if customer satisfaction decreases and retention drops to 2 years (the required time of the sales contract)