SPSS Output: Non-Parametric (Week: 7; Module: 7)

A company wants to research the effectiveness of different types of marketing on consumer perspective.You are to evaluate the company's efforts, and perhaps direct their marketing efforts, then research them to determine the effectiveness of the marketing type. For this research design, you will have a good deal of flexibility in how you design the study and what you are measuring. For the purposes of this assignment, you must design a study appropriately measured by one of the nonparametric tests in your textbook (e.g. Mann-Whitney U, Chi-square, Wilcoxon, etc.).Be sure to give sufficient details so that your reader will know what you are measuring, identify your variables, and assure that your selected measure is appropriate to your study design. The required elements for this assignment are the same as for all other SPSS output assignments. There is simply more flexibility in what variables you measure and the overall design you determine, again if it is measured using a nonparametric test.