ssignment $1($Matching$,$ All LOs$)$

Publicity and Social Media

Customers rely on valid information when making buying decisions. Studies have shown that publicity tools, whether company$-$ or consumer$-$generated, rank among the most trusted sources of that information. Thus, for marketers, spreading the word about products and services using trusted sources has become critical to the success of brands in today's business environment. As customers' abilities to seek and find information increases, so will the importance of publicity and newer forms of social media.

Publicity is any unpaid form of nonpersonal presentation of ideas, goods, or services. As advertising becomes more costly and less effective, publicity is gaining. While publicity doesn't involve the use of paid media, many of the principles outlined with respect to advertising apply to publicity as well. A firm's promotion objectives should guide the use of tools.

Identify the type of publicity for consumers and business customers. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

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Drop Zones

Castrol Syntec

Rosetta S$$one