SSMENT: Conducting a S$...$

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to conduct an internal and external analysis for both its brand divisions. These analyses revealed that as a whole, Natural Grain is best known for four key characteristics: its high brand recognition, unique products, mass production, and its ability draw in lots of new competitors. But how should each of these characteristics be classified at the individual brand level?

Which of the four key characteristics represents a Natural Chef strength? Why?

Multiple Choice

high brand recognition due to mass production

unique products due to market demand

mass$-$production due to demand for lower prices

new competitors due to Natural Chef's success

All four characteristics represent potential strengths because what is a weakness for one division may be a strength for the other.

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