Star Airline is a Low Cost Carrier based in Hong Kong. The airline has a fleet...
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Star Airline is a Low Cost Carrier based in Hong Kong. The airline has a fleet of Airbus A321/320 planes for short haul flights. The airline is investigating the possibility of re-establishing a non-stop short-haul service between Hong Kong (HKG) and Nagoya (NGO) in the upcoming summer schedule. As the Airline's Operations Manager, you are responsible for critically evaluating the key factors and outlining the assumptions that may impact the re-opening of this route, and report to your senior management. The Planning Department of your Airline has provided the following data to you: 1. Total weekly forecasted passenger demand between HKG and NGO in the coming summer schedule: 5,000 (Included in and out flights) 2. Target average passenger Load Factor (LF) for all airlines: 85% 3. Aircraft proposed to be used: A321 (seat capacity 164) 4. Possible competitors: Current Weekly frequency (one way) 3 7 Airline Moon Sun Based on the information provided, you are required to apply flight scheduling analytical techniques to complete Tasks 1 and 2. Task 1 (5%) Determine the weekly flight frequency from HKG to NGO (one-way) using the data provided by the Planning Department. Please illustrate the entire calculation process and identify any assumptions you need to make. Task 2 (5%) Analyze and critically discuss how many flights you would propose for Star Airline's weekly flight schedule from HKG to NGO. Aircraft Type A321 A321 Task 3 (10%) Available seat kilometers (ASK) are used to calculate passenger carrying capacity, whereas revenue passenger kilometers (RPK) are used to represent the number of kilometers traveled by paying passengers of an airline in kilometers. In the airline's annual report, these figures are used as key operating statistics. Table 2 shows the Sun airline's ASK, RPK, average passenger fares, and ancillary revenue per passenger from 2018 to 2022. (Sun Airline is a low cost carrier based in Asia) (1) Determine the load factor (LF) of Sun Airline from 2018 to 2022. (2) Construct a Combo Graph with a Primary and Secondary Axis that illustrates the performance of ASK, RPK, and LF from 2018 to 2022. (3) Analyze and critically discuss the Sun airline performance on ASK, RPK, LF, passenger carried and size of fleet from 2018 to 2022. Table 2: Key Operating statistics of Sun Airline from 2018 to 2022 Sun Airline 2019 Available seat kilometers (million) Revenue passenger kilometers (million) Passenger Carried Size of fleet at month end 2018 25,019 21,243 21,568,733 62 26,940 22,670 22,149,474 63 2020 10,174 7,735 9,491,524 62 2021 3,002 2,083 2,928,140 60 2022 10,308 8,627 9,949,564 54 Star Airline is a Low Cost Carrier based in Hong Kong. The airline has a fleet of Airbus A321/320 planes for short haul flights. The airline is investigating the possibility of re-establishing a non-stop short-haul service between Hong Kong (HKG) and Nagoya (NGO) in the upcoming summer schedule. As the Airline's Operations Manager, you are responsible for critically evaluating the key factors and outlining the assumptions that may impact the re-opening of this route, and report to your senior management. The Planning Department of your Airline has provided the following data to you: 1. Total weekly forecasted passenger demand between HKG and NGO in the coming summer schedule: 5,000 (Included in and out flights) 2. Target average passenger Load Factor (LF) for all airlines: 85% 3. Aircraft proposed to be used: A321 (seat capacity 164) 4. Possible competitors: Current Weekly frequency (one way) 3 7 Airline Moon Sun Based on the information provided, you are required to apply flight scheduling analytical techniques to complete Tasks 1 and 2. Task 1 (5%) Determine the weekly flight frequency from HKG to NGO (one-way) using the data provided by the Planning Department. Please illustrate the entire calculation process and identify any assumptions you need to make. Task 2 (5%) Analyze and critically discuss how many flights you would propose for Star Airline's weekly flight schedule from HKG to NGO. Aircraft Type A321 A321 Task 3 (10%) Available seat kilometers (ASK) are used to calculate passenger carrying capacity, whereas revenue passenger kilometers (RPK) are used to represent the number of kilometers traveled by paying passengers of an airline in kilometers. In the airline's annual report, these figures are used as key operating statistics. Table 2 shows the Sun airline's ASK, RPK, average passenger fares, and ancillary revenue per passenger from 2018 to 2022. (Sun Airline is a low cost carrier based in Asia) (1) Determine the load factor (LF) of Sun Airline from 2018 to 2022. (2) Construct a Combo Graph with a Primary and Secondary Axis that illustrates the performance of ASK, RPK, and LF from 2018 to 2022. (3) Analyze and critically discuss the Sun airline performance on ASK, RPK, LF, passenger carried and size of fleet from 2018 to 2022. Table 2: Key Operating statistics of Sun Airline from 2018 to 2022 Sun Airline 2019 Available seat kilometers (million) Revenue passenger kilometers (million) Passenger Carried Size of fleet at month end 2018 25,019 21,243 21,568,733 62 26,940 22,670 22,149,474 63 2020 10,174 7,735 9,491,524 62 2021 3,002 2,083 2,928,140 60 2022 10,308 8,627 9,949,564 54
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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